Terms of service

Last updated: 19 October 2026

1. Scope of services

Call Track provides digital marketing, dynamic call tracking, search engine optimization (SEO), Google Ads / PPC campaign management, conversion rate optimization (CRO), and strategic advisory services as defined in individual Statements of Work (SOW) or accepted proposals.

2. Contract terms and rolling termination

Unless an alternative fixed term is agreed in writing in an SOW, all ongoing retainer agreements operate on a rolling month-to-month basis. Either party may terminate an ongoing agreement by providing 30 days' advance written notice via email to the designated account lead.

3. Fees, ad spend and billing

• Agency fees: Retainer fees are invoiced monthly in advance and are payable within 14 days of invoice date. Fixed-scope projects require 50% upon kickoff and 50% upon milestone completion.
• Advertising spend: Media spend on Google Ads, Meta, or third-party networks is paid directly by the client using the client's own payment card or invoicing line with the advertising network. Call Track never marks up ad spend.
• Taxes: All rates are stated exclusive of value-added tax (VAT). French VAT applies to domestic clients; EU reverse-charge rules apply to verified EU corporate entities.

4. Intellectual property & account ownership

• Client ownership: The client retains 100% ownership of all ad accounts, tracking phone numbers, analytics properties, customer databases, creative copy, and content created during the engagement, subject to settlement of all outstanding invoices.
• Agency tools: Call Track retains proprietary ownership of its background scripts, proprietary attribution libraries, and internal agency workflows.

5. Client obligations & approvals

The client agrees to provide timely access to necessary accounts (Google Ads, Search Console, CMS, CRM) and to designate an authorized representative to review and approve ad copy and strategic initiatives.

6. Advertising platform compliance & policies

Call Track structures campaigns and landing pages to adhere strictly to Google Ads policies, advertising standards, and consumer protection laws. The client agrees not to promote prohibited products, copyright-infringing content, or misleading claims.

7. Limitation of liability & warranties

Call Track provides services with professional skill and diligence. However, because search engine ranking algorithms and third-party advertising auctions fluctuate outside agency control, Call Track makes no guarantee of specific search positions, fixed ROAS, or sales volume, in alignment with Google Ads advertising guidelines.

To the maximum extent permitted by applicable law, Call Track's total aggregate liability arising out of or related to this agreement shall not exceed the total fees paid by the client in the three (3) months preceding the claim.

8. Governing law & jurisdiction

These terms and any disputes arising under them are governed by and construed in accordance with the laws of France. The Commercial Court of Paris (Tribunal de Commerce de Paris) shall have exclusive jurisdiction over any unresolved disputes.

For inquiries regarding these terms, email contact@calirail.xyz.