Privacy policy
How Call Track collects, processes, protects, and respects personal data when you visit this website, contact us, or interact with our attribution services.
Last updated: 19 October 2026
1. Data Controller
The data controller responsible for the processing of personal data on this website is:
Call Track Co.
15 Rue de la Paix, 75002 Paris, France
Email: contact@calirail.xyz · Telephone: +33 6 74 67 78 98
2. Information we collect
We process personal data only when strictly necessary to provide our digital marketing services, operate a secure website, and respond to commercial inquiries:
- Inquiry and audit form data: Full name, business email address, company name, telephone number, website URL, monthly marketing budget, and message details submitted voluntarily through our contact forms.
- Technical browsing data: IP address (anonymized prior to storage where analytics consent is not granted), browser type, operating system, referrer URL, pages visited, and timestamp of access.
- Consent records: Cryptographic timestamps and category selections stored locally in your browser (
calltrack_consent_v1) to prove compliance with Art. 7 GDPR.
3. Call tracking & telephony data handling
As part of our call tracking and marketing attribution services, we may assign dynamic trackable telephone numbers to measure advertising effectiveness:
- Caller Identification: When you call a trackable phone number on our website, telephony metadata (caller number, call time, duration, and call status) is logged to attribute the call to the marketing source.
- Call Recording & Consent: If call recording is enabled for quality or training purposes, callers are notified via an automated pre-call whisper or voice announcement prior to the call connecting, ensuring compliance with Art. 6(1)(a) and French / EU telecommunications privacy laws. Callers may decline recording by requesting an alternative channel.
- Data Minimization: Call logs are retained only as long as necessary to complete commercial attribution and are anonymized or deleted upon request.
4. Purposes and legal bases for processing
| Processing purpose | Personal data | Legal basis (GDPR Art. 6) |
|---|---|---|
| Responding to contact and audit inquiries | Name, email, phone, company, message | Art. 6(1)(b) — steps prior to entering into a contract |
| Website security and server integrity | IP address, server logs, user-agent | Art. 6(1)(f) — legitimate interest in site security |
| Attribution and marketing analytics | Anonymous click identifiers, aggregated traffic | Art. 6(1)(a) — explicit consent via cookie banner |
| Google Ads conversion tracking | Hashed conversion events, consent signals | Art. 6(1)(a) — explicit consent (Consent Mode v2) |
5. Cookies & Google Consent Mode v2
We operate an opt-in model compliant with the ePrivacy Directive and Google EU user consent policy. Strictly necessary technical cookies load automatically. Analytics and advertising technologies (including Google Analytics 4 and Google Ads conversion tracking) load only after you grant explicit consent.
We implement Google Consent Mode v2, transmitting standardized consent signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) to Google. Review our full Cookie policy to inspect individual cookies and modify preferences at any time.
6. Third-party recipients & international transfers
We do not sell, rent, or trade your personal data. We disclose information only to vetted service providers operating under Data Processing Agreements consistent with Art. 28 GDPR:
- Hosting & Infrastructure: Cloudflare / Netlify / Vercel (content delivery, DNS, security).
- Analytics & Tag Management: Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). Standard Contractual Clauses (SCCs) apply for any transfers outside the EEA.
- Telephony Carriers: Licensed telecom providers for virtual number routing and dynamic call attribution.
7. Retention periods
- Inquiry data: Stored for up to 3 years from the date of last active communication.
- Call tracking metadata: Retained for 12 months for seasonal attribution analysis, then purged or anonymized.
- Cookie consent records: Maintained in local storage for 180 days before re-prompting.
- Server access logs: Deleted automatically after 30 days.
8. Your rights under GDPR
Under Chapter III of the GDPR, you have the following enforceable rights regarding your personal data:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure / "right to be forgotten" (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object to processing (Art. 21 GDPR)
- Right to withdraw consent at any time without affecting prior lawful processing.
9. Contact & supervisory authority
To exercise any data protection rights, email our privacy team at contact@calirail.xyz. We respond to all requests within 30 days as mandated by the GDPR.
If you believe our processing violates data protection law, you have the right to lodge a formal complaint with your competent supervisory authority. In France, this is the Commission Nationale de l'Informatique et des Libertés (CNIL): www.cnil.fr.